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How to Wear Your Favorite Souvenir Sweatshirts (Without Looking Tourist-y)

We love a good souvenir sweatshirt. Whether it’s a cozy pullover from Lake of the Woods or a bright crewneck that reps International Falls—there’s something special about wearing a place you love. But how do you wear it without looking like you just stepped off the tour bus?

We’ve got you.

Here are cute, wearable, and totally not-touristy outfit ideas for styling souvenir sweatshirts from Rainy Lake, Voyageurs National Park, Lake of the Woods, Smokey Bear, Baudette, Kabetogama, Canada, Minnesota, and more. (Spoiler: you’ll want to wear them all summer long.)

1. Errand-Day Casual: Sweatshirt + Leggings + Ball Cap

Running to grab a coffee or hitting the farmer’s market? Throw on a puff-lettering souvenir sweatshirt—like our Rainy Lake and Lake of the Woods Puff crewneck sweatshirts in butter yellow—with leggings, a pair of white sneakers, and a fun trucker hat.

2. Campfire Cutie: Oversized + Denim + Cozy Layers

Souvenir sweatshirts were practically made for summer nights around the fire. Grab your Smokey Bear hoodie, some relaxed-fit jeans, and a pair of comfy Birkenstock sandals. Drape a plaid flannel or shacket over your shoulders and you’ve nailed the look.

3. Beach Mornings & Boat Rides: Neon + Shorts + Sunnies

Toss a lagoon or neon coral Lake of the Woods sweatshirt over your swimsuit for those early cabin mornings. Pair it with denim jogger-style shorts and some classic sunglasses for a look that’s easy and breezy.

4. Travel Day Vibes: Layers + Leggings + Crossbody Bag

Comfy meets cute when you wear your Voyageurs National Park sweatshirt with leggings and a sleek crossbody bag. Layer over a collared button-down for that preppy edge, and slip on some neutral-toned sneakers. Bonus: great airport outfit.

5. Cabin Nights: Skirt + Sweatshirt + Sandals

Tuck a pretty Rainy Lake crewneck into a flowy midi skirt and finish the look with flat sandals and a Minnesota souvenir canvas tote. It’s polished but still playful—perfect for cabin dinner or drinks on the dock.

6. Weekend Out & About: Canadian Layers

A Canada or Minnesota pullover layered over a white button-down, paired with rolled jeans and suede mules? Instant elevation. Add a canvas tote and simple jewelry for that effortless “off-duty” vibe.

7. Everyday Outfit Elevation: Accessorize, Always

Accessories make the outfit. A souvenir sweatshirt instantly feels more intentional when paired with:

Final Tip: Keep It Local, Keep It You

Whether you’re showing love for Baudette or bundling up in an Icebox of the Nation hoodie, make it yours. Souvenir sweatshirts are more than memories—they’re part of your personal style.

Soft plug: Check out all our colorful, comfy, and totally wearable souvenir sweatshirts online or visit us in-store to try them on for yourself. From Rainy Lake to Voyageurs, Lake of the Woods, and beyond, we’ve got a sweatshirt (or two) you’ll love.

Souvenir Style: Shop the Look

Smokey Bear Voyageurs National Park Camp Hoodie
Smokey Bear Voyageurs National Park Camp Hoodie
From $54.99 USD View Product
Lovervet High Rise Straight
Lovervet High Rise Straight
$59.99 USD View Product
Arizona Big Buckle
Arizona Big Buckle
$174.95 USD View Product

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