Up North Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here? 

About the Artist: 
Up North captures the spirit of northern escapes through the bold, nostalgic style of Tim  Chapman, the artist behind Set Adrift Art. From wildlife and winding trails to campfires and calm waters, this vibrant scene celebrates everything we love about heading north. A perfect tribute to life at the lake and in the woods.